Medicinal Cannabis Masterclass:Small talk & big listening


“It is always a good sign if you return from a masterclass inspired and transformed. Take time to reflect on your experience because time potentiates a reflexive disposition. This is what makes you a true master.”  – The Masterclass Guru


First Impressions

“Hello, my name is Martin.

I am from Uruguay and I sold my car to get here.”

Martin’s introduction stopped me in my tracks, as I listened to fellow participants introduce themselves, at the 5th Masterclass Medicinal Cannabis. The event was run by Dr Arno Hazekamp, in Leiden, Holland.

Martin’s introduction told me so much about who he was. I liked his dedication, sense of adventure and directness. As I turned round to listen to Martin, I was drawn to, and implicitly trusted him. It was in that moment, that I realised the beauty of this masterclass was much more than the knowledge, insights and intellectual exchange which would transpire between us during the week. I had initially planned to write about the intellectual activities of the master class, however, I found the human relationship angle much more compelling. I have always been interested in how people relate to each other and build relationships within course and workshop settings. The process of relationship building and networking was of particular interest to me as I hope it will inform how I negotiate and position myself within the emerging global medical cannabis industry.

I found myself becoming a participant observer as I became immersed, and observed how the bonding process evolved during the week. I will muse on what I have called “moments of encounters” from the masterclass.

Who do they think you are?

Although attending the masterclass created moments of encounters via face to face activities, we had some intimation about each other as all 20 participants had to forward personal statements a month before the course commenced.In my statement below, I emphasised how I felt about my PhD, using this as shorthand, to capture where I was within the progression of my research.

“I feel there is definitely a great alignment with my life purpose and the cannabis plant, as my PhD journey is providing opportunities to meet and talk to custodians of the plant.

This makes the research process of my PhD rather unique as people in the cannabis world have been generous with their time and resources enabling me to capture memories from the past, discuss contemporary insights and visions for the future.  So, in effect, I am multi-tasking as oral historian, ethnographer and futurologist which is demanding and exciting.”

I found writing my statement of introduction a very useful exercise because it helped me begin to construct my career narrative. I am in the final year of my AHRC/Collaborative PhD program and it is important to start thinking about the best way to present my expertise to different audiences within academia and industry.

I flew to Amsterdam with my business cards, an open heart and mind; not forgetting a spirit of curiosity and a smile for good measure. Like a good student, I had read all the statements, connected with a few participants on LinkedIn and all that remained was to meet everyone in person. I secretly hoped the masterclass would be a catalyst for people chemistry as learning about cannabis chemistry was a given here.

What is the rationale for the masterclass?

It might seem rather cliché to note, but, in case you have been living under a rock for the last 2 years, medical cannabis is a hot topic. The emergence of cannabis as a medicine must be a life line for patients who want to include medical cannabis in their treatment regime. However, it must also be a bewildering time as there is a lot of incomplete, misleading and incorrect information about medical cannabis online. Arno called this phenomenon “copy and paste Wikipedia Science” and this is a term I will adopt to explain the distorted science narratives online.  The internet and social media have been dominant in advancing the case for medical cannabis; nevertheless competing interest groups have made it difficult to discern voices of credibility and authority. I think this is a major threat facing the emergence of medicinal cannabis. Opportunities are inherent within all threats and Dr Hazekamp’s initiative of designing a masterclass about the scientific theory and practice of medicinal cannabis is an example of pedagogic leadership within the industry.

The importance of creating a knowledge pool of credible information was reflected within the group.  Martyna, a doctor from Poland remarked that “It is an amazing opportunity to meet people from the professional cannabis world. I made a lot of contacts, people like me that want to spread reliable information to the world. This is basically what I dreamt the cannabis masterclass 2016 would be like.”  This sentiment was reiterated by Natalija, a doctor from Germany who commented that “the masterclass enhanced my knowledge about medicinal cannabis and it is good for me because I can perhaps share this with my colleagues.


Cannabidiol aka CBD is  a component of medicinal cannabis which is prominently featured in online discussions about medical cannabis and researchers are investigating its medicinal properties

Coffee Breaks, Small Talk and Moments of Encounters

Dr Arno Hazekamp and the Bedrocan team should be commended for creating a platform for us to have the space and time to wrestle with the questions, challenges and developments happening within the medicinal cannabis industry.  Interestingly, it was the social moments in between the presentations that gave the masterclass its special feel. The welcome dinner served as a good ice breaker as we put faces to names and had our first opportunity to break bread and drink wine together. This set the scene for the rest of the week as people seemed to be at ease with each other which created a genial atmosphere. The set up for lunch provided opportunities to sit with different people which allowed for a variety in conversation, as there is nothing worse than listening to someone repeat the same story or joke! The coffee breaks felt a bit like speed dating at times nonetheless I found it easy to strike up or join conversations.

I had not fully appreciated the power of small talk until I experienced how it transformed the group. Writing in The Network Effect, Newton and Perle encourage us to think of small talk like being given a window into a person’s life. As most people have varied professional and life experiences, small talk presents us with opportunities to explore and exchange so much more than information. I have never been a big fan of small talk as it demands everyone enters into the rhythm of the encounter. There has to be commitment and motivation or else it can feel contrived and awkward. I have a natural preference for the extended conversation as there is a consensus of commitment by the time you get to that stage. However I must say my experience and observations of small talk conversations on the masterclass has made me think differently.

coffes break and small chat

Coffee break chat at the 5th Medicinal Cannabis

Lasting impressions – small talk and big listening

My masterclass experience ended with Martin and Zena in a bar in Amsterdam. As we reminisced fondly over a bottle or two about our time on the course, I wondered why I felt a connection with everyone. I think this is because we all showed up – interested and engaged – with a motivation to relate.There was plenty of small talk; nonetheless there was also an abundance of big listening.

This enthusiasm, and appreciation, for the opportunity to be part of the masterclass is summed up by the sentiment expressed by Martin who remarked that: “It is a dream to be here. I was selected from 300 people, so it is a pleasure for me to be here to share with a lot of people.”

I hope the seeds of trust sown through small talk  and big listening will blossom into connected conversations. This should form a good foundation to develop an engaged professional network that will contribute to positive changes within this emerging field of medicinal cannabis research and practice. We hand the baton to the 6th Masterclass Medicinal Cannabis participants. Have a great experience and go forth into the world and make a difference.

You never change things by fighting the existing reality.To change something, build a new model that makes the existing model obsolete. Buckminster Fuller


 Group photo

5th Medicinal Cannabis Masterclass Leiden Holland convened by Dr Hazekamp, who is on the far left. Dutch Harvest Hemp Tea tasting with Esther Molenwijk. 

The one week Masterclass Medicinal Cannabis, is organized by Dr. Arno Hazekamp for a selected group of professionals in collaboration with Bedrocan, the Dutch government approved Licenced manufacturer of medicinal cannabis